In English
Every company based in a country with a language hardly anyone speaks faces the same challenge, which language to use on their website?
So far we at Twofour have chosen Swedish, a language that only 10 million people can speak, or about 28% of the population of Tokyo.
As you can probably guess by reading this far, that is about to change.
The reason is really simple; what we sell works all over the world. Come to think of it, websites and backend systems we’ve created are already all over the world. From New Zealand in the south east, to Alaska in the north west. But the Swedish language, despite being the number 54 most spoken language (out of roughly 6 500), is very limited geographically speaking.
Add to that the fact that a lot of swedes are very comfortable with the english language, a language that has become the lingua franca of the techworld, and it’s a bit of a no-brainer to switch.
So here we are, with a blogpost in English, with the hopes of finding more interesting projects in markets other thanSweden. Or perhaps some projects from one of the many international companies with offices in Sweden.
In International English
All but one of our employees are NOT native English speakers, so there will naturally be a mix of US English, UK English and our dear old Swenglish. We will write about petrol and sidewalks in the same sentence, and words might lack capitalisation where there should be, but our hope is to reach more people than what was possible before, and that all of you will find something of value on this website of ours.
Cheers or thanks
Twofour