TwoFour & GoBoat – A Flexible Web Platform for Global Expansion

GoBoat was founded in 2014 in Copenhagen and offers sustainable and social experiences on the water. The company has since expanded internationally and now operates in several locations around the world, including Denmark, Australia, England, Germany, Sweden, Italy, and the USA. The boats are powered by electricity, charged via GoBoat’s own solar panel systems.

With a rapidly growing business, GoBoat needed a streamlined and unified digital solution to manage its various websites globally. The company wanted to ensure that a single content team could oversee multiple websites across different markets without compromising on branding or user experience. The solution had to be scalable, easy to manage, and ensure consistent brand identity across all regions.

The Solution
TwoFour developed a centralized and flexible web platform that enables GoBoat’s content team to efficiently manage all their websites. Through a tailored solution, TwoFour ensured that each market has its own localized website while maintaining an overall brand consistency. The platform makes it easy to update content, manage media, and publish new pages—all without requiring technical expertise.

The results were immediate. The new web platform has allowed GoBoat to expand quickly without the need to rebuild or manage separate websites for each new market. The content team can now handle all sites from one central system, reducing workload and increasing efficiency. At the same time, the brand identity has been strengthened, contributing to a cohesive customer experience regardless of location.